UARUEN
+38 050 410 98 76
UARUEN
Internet Marketer
Marketing
Develop and manage comprehensive internet marketing strategies through real-world cases and projects.
Master the management of all internet marketing tools and optimize processes with web analytics.
Use AI technologies to create engaging content for social media and other platforms.
Who is this course for?
Marketers and Digital Marketing Professionals
For internet marketers who already have work experience but want to enhance their skills, deepen their knowledge, explore new trends in digital marketing, and learn how to apply them in practice. It is also suitable for marketers looking to integrate digital marketing into their company’s overall marketing strategy.
Managers and Department Heads
For heads of marketing departments seeking to effectively integrate digital marketing strategies into the company’s overall marketing plan, manage and oversee their implementation, and provide high-quality supervision of the team’s digital marketing activities.
Entrepreneurs and Business Owners
For startups, entrepreneurs, and owners of small and medium-sized businesses, implementing effective digital marketing strategies requires understanding which specialists are needed for successful execution and how to leverage digital marketing to promote and scale their business.
Graduates and Aspiring Internet Marketers
For aspiring marketers who are just starting their careers and aim to acquire both basic and advanced knowledge in digital marketing to increase their employability and competitiveness in the job market.
Sent request
By the end of the course, you will:

1

You will be able to develop and implement effective digital marketing strategies.

2

You will learn to manage advertising campaigns across various digital channels, allocate the necessary budget, and analyze conversion metrics.

3

You will master web analytics tools to evaluate and optimize marketing activities.

4

You will gain proficiency in using all methods of online promotion (SEO, SEM, SMM, and others). You’ll understand how they work, how to select the most suitable ones for your needs, and how to enhance the effectiveness of each promotion channel.

5

You will learn to create creative content for social media and other platforms using AI technologies and manual methods.

6

You will also understand how to manage customer relationships effectively and boost their loyalty.

Course Program

Topic 1
Introduction to Internet Marketing
  • The concept of internet marketing, its role, and potential in business.
  • Key channels and tools of digital marketing.
  • The role of an internet marketer: tasks and responsibilities.
  • Methods for target market research and competitor analysis.
Topic 2
Developing an Internet Strategy
  • Internet strategy: goals and objectives.
  • Setting short- and long-term goals. Defining key performance indicators (KPIs).
  • Analysis of the company’s external and internal environment. SWOT analysis.
  • Identifying target audience segments and creating customer personas.
  • Selecting tools and promotion channels.
  • Monitoring and analyzing the effectiveness of the digital strategy.
  • Budget planning for marketing campaigns.
Topic 3
Types of Websites and Their Key Objectives
  • Strategic goals of creating a company website.
  • Types of websites.
  • Stages of website development and structure design.
  • Website usability: principles and best practices.
  • Heatmap tools and website usability analysis.
Topic 4
SEO (Search Engine Optimization)
  • How search engines work. Introduction to SEO.
  • Keyword research methods and building a semantic core.
  • Developing an SEO strategy and a content strategy based on it.
  • Key ranking factors in search engines.
  • Specifics of forming search queries.
  • Website structure optimization and internal linking. Link building strategies.
  • Analyzing the effectiveness of SEO efforts.
Topic 5
On-Page Optimization
  • Technical optimization: site structure, loading speed, and server response codes.
  • Choosing a CMS and domain name, implementing the HTTPS protocol.
  • Optimizing the site structure and meeting technical requirements for multilingual and multi-regional websites.
Topic 6
Off-Page Optimization
  • External link optimization as a key ranking factor. Link building strategies.
  • Methods for acquiring backlinks and evaluation criteria.
  • Developing a link promotion strategy.
  • Identifying which links are filtered by search engines and the penalties for violations.
  • Building and maintaining an optimal backlink profile.
Topic 7
Working with Google Analytics
  • Installation and setup of Google Analytics 4.
  • Configuration tools in Google Analytics and Google Tag Manager.
  • Website traffic tracking and campaign tagging using UTM parameters.
  • Setting goals and assigning values in Google Analytics.
  • Analysis of key metrics in Google Analytics 4.
  • Configuring goals in Google Analytics using Google Tag Manager.
Topic 8
Tracking Key Parameters with GTM (with Web Promo)
  • What is Google Tag Manager (GTM).
  • Configuring and tracking form submissions using GTM.
  • Attribution models and associated conversions.
Topic 9
Segmentation and Analytics
  • Marketing segmentation: its purpose and application.
  • Categories of user segments.
  • How to create custom reports.
  • Custom metrics and variables.
  • Data analysis.
Topic 10
Key Report Groups in Google Analytics 4 (with Web Promo)
  • Analyzing website performance, traffic sources, and sales.
  • User behavior analysis and tracking data trends over time.
  • Different approaches to data analysis and comparison methods.
  • Identifying patterns, dependencies, and seasonality.
  • Basics of working in Google Data Studio.
  • First steps in creating interactive reports.
  • Setting up and managing dashboards in Google Data Studio.
Topic 11
PPC
  • Setting up a Google Ads account and understanding its structure.
  • Defining goals and objectives for PPC campaigns.
  • Developing strategies for search advertising and creating Google Ads campaigns.
  • Types and formats of PPC advertising.
  • Payment methods and how the ad auction works.
Topic 12
Digital Display Advertising.
  • Key features of digital display advertising.
  • Goals and objectives achieved through digital display ads.
  • Types and formats of digital display advertising.
  • Targeting methods and capabilities for display campaigns.
  • KPIs and performance evaluation of display advertising.
Topic 13
Media Planning
  • Planning an advertising campaign: key stages of preparation and execution.
  • KPIs, performance analysis, and campaign optimization in Google Ads.
  • Omnichannel campaigns: setup principles and performance evaluation.
  • Examples of media plans.
  • Developing a media plan aligned with the company’s goals and objectives.
Topic 14
Campaign Preparation and Launch
  • Setting up search advertising in Google Ads.
  • Collecting and organizing the semantic core, creating ad groups.
  • Budget planning for advertising campaigns.
  • Creating visuals and writing ad copy.
  • Adding expanded ads.
  • Key reports for campaign analysis in Google Ads.
Topic 15
SMM
  • Choosing platforms for promoting the company’s products/services.
  • Setting up personal and business accounts on Facebook, Instagram, Telegram, YouTube, LinkedIn, and TikTok.
  • Developing an effective SMM strategy: setting goals and defining the target audience.
Topic 16
Social Media Promotion Tools
  • Creating a content plan for each social media platform.
  • Types of user interaction and engagement activities on social networks, including content posting frequency.
  • Competitor analysis in social media.
  • Setting up and launching advertising campaigns.
  • Analyzing and optimizing SMM campaigns.
Topic 17
Content Strategy for Social Media
  • Content strategy: structure and stages of development.
  • Defining the brand’s tone of voice.
  • Types of content for different social media platforms.
  • Copywriting: principles of crafting great text, sales copy, and storytelling.
  • Creating visual photo and video content.
  • Methods for promoting content.
  • Tools for measuring the effectiveness of the SMM strategy and its optimization.
Topic 18
Email Marketing
  • Email marketing as an effective sales and promotion channel. Developing an email marketing strategy.
  • Functions and tools of email marketing, types of email campaigns.
  • Building a subscriber base and segmenting it for targeted campaigns.
  • Creating email sequences: trigger-based and regular newsletters.
  • Developing a proper email communication model: goals and development algorithm.
  • Determining the optimal frequency of email campaigns.
  • Analyzing campaign effectiveness: open rates and email conversion metrics.
Topic 19
Multichannel Marketing: Web-Push, SMS, Chatbots, Messengers
  • Setting up and sending web-push notifications.
  • Chatbots: functionality and capabilities.
  • Sales through chatbots.
  • Multichannel messaging campaigns.
  • Multichannel subscription forms.
  • Setting up Facebook Messenger.
  • Sending messages via Facebook Messenger.
Topic 20
Promotion via Telegram
  • Telegram audience: user demographics and messenger popularity across different regions.
  • Creating business accounts and channels: best practices and recommendations for a successful launch.
  • Advertising on Telegram: overview of opportunities and effective strategies for ad campaigns.
  • Telegram Ads: audience targeting, setup, budgeting, and performance analysis.
  • Success stories: reviews and case studies of using Telegram for marketing.
Topic 21
Practical Cases and Project Defense