UARUEN
+38 050 410 98 76
UARUEN
offline
11.09.24
21-22.11.24, 19-20.12.24, 30-31.01.25
06-07.02.25, 20-21.02.25
21 December
Digital Solutions for Business Resilience During War

The program is created within the framework of the Sustainable Business Platform. It is part of the UNDP Academy Program in Ukraine in collaboration with WebPromoExperts, under the project "Transformational Recovery for Human Security in Ukraine," implemented with the support of the Government of Japan

Participation Conditions
Competitive selection
Participants
5 cities in Ukraine
Number of Seats
25 seats per city
participate
Who can join the free business digital transformation program
Owners of resilient small and medium-sized businesses

The program will teach effective digital strategies to maintain stability and competitiveness in changing market conditions.

Entrepreneurs facing logistics issues, decreased demand, and other war-related challenges

Participants will receive practical tools for optimizing business processes and adapting to reduced demand, helping to keep their businesses afloat.

Companies ready to implement new strategies to support business in uncertain conditions

The program will teach participants to use innovative solutions, including artificial intelligence technologies, to develop sustainable business models and new market strategies.

Speaker
Mentor
Tkachuk Olena Volodymyrivna
Founder (Citrine Digital Marketing Сompany), Director (СITRINE DMA) и Docent (The Kyiv National Economic University named after Vadym Hetman)
I have over 20 years of experience in the field of digital marketing, which allows me to consider myself an expert. Throughout my career, I have successfully worked with major international brands, developing innovative strategies that changed the rules of the game and increased profits. Thanks to my deep knowledge and practical skills, I skillfully combine traditional approaches with modern digital tools, enabling me to achieve outstanding results. I will share my valuable insights with you, teach you effective methods of online promotion, and help unlock the full potential of your business in the digital environment.
What are the goals of the project?
Teach digital strategies for business adaptation during wartime

Help entrepreneurs quickly respond to changes using modern digital tools for stabilizing and growing their businesses.

Increase efficiency in communication, sales, and business process automation

Provide entrepreneurs with practical skills to automate processes, optimize client communications, and boost sales through digital solutions.

Develop competencies in using artificial intelligence for business decisions

Familiarize participants with AI capabilities for decision-making, analytics, and business process automation, enhancing efficiency and competitiveness.

Provide practical experience in promoting brands through digital tools

Equip participants with practical knowledge of using AI and digital platforms for marketing campaigns, strengthening brand positions amid limited resources.

Event program

War has become a significant challenge for entrepreneurs. However, even in difficult times, businesses can remain resilient and adaptive. Our program helps sustainable small and medium enterprises (SMEs) find solutions for survival and growth during wartime, teaching them how to adapt business models and leverage new opportunities through digital tools. "Digital Solutions for Business Resilience During War" is a specialized training program designed for sustainable SMEs striving to adapt to wartime conditions. The initiative aims to provide practical tools for overcoming key challenges faced by entrepreneurs during a crisis. The program covers strategies for business optimization, discovering new opportunities, and maintaining resilience through technology, innovation, and adaptive approaches. The program is scheduled to take place in five Ukrainian cities: Lviv, Vinnytsia, Odesa, Kharkiv, and Kyiv.

Day 1:
Digital adaptation and strategies during war

09:00 – 09:30 – Introduction and Networking

  • Presentation of the program focused on digitalization.
  • Getting to know participants and identifying their expectations.

09:30 – 11:00 – Digital Strategies for Business Adaptation in Wartime

  • Changes in consumer behavior in Ukraine.
  • Adapting digital marketing strategies to shifting target audiences: behavioral and geographic factors.
  • Insights for improving marketing strategies to increase brand awareness and strengthen market positions.
  • Case studies: Digital transformation of businesses in crisis conditions.

11:00 – 11:30 – Coffee Break

11:30 – 13:00 – Digital Tools for Effective Communication and Sales

  • Effective digital channels for SME growth.
  • Choosing digital channels based on KPIs within an omnichannel strategy.
  • Automating communications: CRM and other platforms.
  • Personalized content in digital channels to build loyalty and trust in the brand.
  • Current digital tools for sales and the impact of pricing factors.

13:00 – 14:00 – Lunch

14:00 – 15:30 – Digital Analytics and Optimization Tools

  • Essential analytics tools for business decision-making.
  • Platforms for automating online promotion.
  • The role of remarketing and retargeting in achieving sales and audience reach targets.

15:30 – 16:00 – Coffee Break

16:00 – 17:30 – Practical Implementation of Digital Tools

  • Real case studies using digital marketing tools.
  • Optimizing digital campaigns: Practical experience.
Day 2:
Artificial intelligence and Its practical applications

09:00 – 09:30 – Introduction and Program Overview

  • Networking with participants and identifying their expectations.
  • Overview of AI capabilities for business.
  • Quick overview of tools, including ChatGPT, for analysis, strategy, and branding.

09:30 – 11:00 – Using AI for Customer and Competitor Research

  • How to use AI to create Buyer Personas and Customer Journey Maps.
  • How these tools help in developing personalized content.
  • Practice: Participants create Buyer Personas and Customer Journey Maps for their businesses using ChatGPT.

11:00 – 11:30 – Coffee Break

11:30 – 13:00 – Developing Marketing and Content Strategies with AI

  • How AI supports the creation of marketing strategies and content plans.
  • Integrating ChatGPT with Google Sheets to automate planning and control processes.
  • Practice: Participants develop a basic marketing and content strategy using ChatGPT and Google Sheets.

13:00 – 14:00 – Lunch

14:00 – 15:30 – Building a Brand with AI

  • How ChatGPT and other AI tools help create brand concepts, brand stories, tone of voice, logos, and visual styles.
  • Practice: Participants create a basic brand concept, including a brand story and visual elements, using AI.

15:30 – 16:00 – Coffee Break

16:00 – 17:30 – Creating a Sales Funnel with AI

  • How AI assists in creating lead magnets, strategic steps for each channel, and content for every stage of the funnel.
  • Practice: Participants develop a sales funnel for their business, using AI for each stage (lead magnets, content for various channels).

17:30 – 18:00 – Day Summary and Conclusion

Організатор