UARUEN
+38 050 410 98 76
UARUEN
Таргетолог
Marketing
Development and implementation of effective targeted advertising strategies
Creating ad creatives using AI technologies
Managing advertising budgets on social media. Optimizing advertising campaigns
Who is this course for?
SMM specialists
This course will be beneficial for professionals who want to expand their knowledge and skills, going beyond content publication to launch effective advertising campaigns on social media. It also provides tools for scaling a business through social networks.
For entrepreneurs, business owners, and startups
It is essential for business leaders and owners to understand which social media promotion strategy will be most effective for their business, how to attract their target audience, and how to operate in a highly competitive environment.
For Marketers and Digital Marketers
Professionals need to use targeting as one of the tools for implementing a marketing or digital marketing strategy. Effective advertising on social networks is one of the key indicators of the overall effectiveness of a marketing strategy.
For beginners in marketing, university, and business school graduates
Targeted advertising on social media is one of the advanced areas in digital marketing. Therefore, it is essential for young professionals to gain in-depth knowledge of targeting and learn to apply it correctly through real case studies.
Sent request
Upon completing the course, you will be able to:

1
Develop effective advertising strategies.
2
Plan and set up advertising campaigns on various platforms.
3
Skillfully allocate budgets for all advertising activities and optimize them to maximize ROI.
4
Create high-conversion creatives, including those utilizing AI technologies.
5
Effectively use remarketing and retargeting to boost conversions.
6
Analyze the results of all advertising campaigns and scale them.
7
Successfully apply your acquired knowledge to real-life cases.
Course program

Тема 1
Introduction to targeted advertising
  • Concept and types of targeted advertising.
  • Overview of targeted advertising platforms: Facebook and Instagram.
  • Overview of targeting tools: Facebook Business Manager, Meta Business Suite, Meta Ads.
  • Access rights and user management in Facebook Business Manager.
Тема 1
Practical lesson
Тема 2
Features of targeted advertising
  • Operation of Facebook + Instagram algorithms.
  • Methods of ad payment.
  • Setting up Facebook Pixel and other events.
  • Metrics and key performance indicators (KPIs).
  • Structure of creating ad campaigns.
  • Types of ad campaigns on Facebook and Instagram.
  • Reasons for ad account blocking.
Тема 2
Practical lesson
Тема 3
Basic settings for targeted advertising
  • Analyzing competitors' ads on social media.
  • Creating consumer profiles.
  • Defining and segmenting the target audience: geo, demographics, interests, behavior, lookalike audiences, and audience intersections.
  • Selecting ad placements.
  • Preparing ad creatives and content.
  • Developing a budget and media plan.
  • Testing and optimizing ad campaigns.
Тема 3
Practical lesson
Тема 4
Instagram targeting features
  • Differences between personal and business pages.
  • Overview of Instagram analytics.
  • Key advantages of advertising on Instagram.
  • Differences in target audiences between Facebook and Instagram.
  • Creating consumer profiles: defining and segmenting the target audience on Instagram.
  • Setting up geo-targeting.
  • Developing a budget and media plan.
  • Preparing creatives and launching ad campaigns.
  • Testing and optimizing ad campaigns.
Тема 4
Practical lesson
Тема 5
Sales funnel development and promotion strategy
  • Customer Flow and sales funnels.
  • How to build an effective sales funnel.
  • Creating a Customer Journey Map.
  • Selecting lead generation funnels tailored to the type of business.
  • Creatives for different stages of the sales funnel.
  • Using tools like Campaign Planner and Events Manager for launching targeted campaigns.
Тема 5
Practical lesson
Тема 6
Working with creatives in targeting
  • How to create creatives for different stages of the sales funnel.
  • Structuring campaign design.
  • Technical requirements for visual assets.
  • Components of high-converting ads.
  • Developing an effective communication strategy in advertising with audience segmentation.
  • Testing creatives and evaluating their effectiveness.
  • Using artificial intelligence (AI) for creative development.
  • Overview of other creative tools: Canva, Figma.
Тема 6
Practical lesson
Тема 7
Remarketing
  • Key concepts and principles of remarketing. Goals and objectives of remarketing.
  • Types of remarketing: classic, dynamic, and video remarketing.
  • Remarketing strategies and methods.
  • Types of ads that work best for remarketing.
Тема 7
Practical lesson
Тема 8
Product advertising on facebook
  • Creating a product catalog (data feed) and configuring it in Facebook Business Manager.
  • Launching dynamic product ads (DPA) on Facebook.
  • Setting up and using product carousels for product advertising.
Тема 8
Practical lesson
Тема 9
Campaign analysis: analytics and optimization of advertising campaigns
  • Analysis and interpretation of advertising campaign data.
  • Evaluating campaign effectiveness.
  • Key performance indicators (KPIs) and metrics.
  • Creating UTM tags for different campaigns.
  • Generating advertising campaign reports.
Тема 9
Practical lesson
Тема 10
Project protection