UARUEN
+38 050 410 98 76
UARUEN
SMM specialist
Marketing
Developing a comprehensive SMM strategy, including launch and scaling strategies for social media projects
Utilizing AI technologies to create engaging content for social media and other platforms
Managing social media campaigns and interacting effectively with the audience through social networks
Who is this course for?
Marketers and digital marketers
Specialists with prior experience in marketing and digital marketing who wish to integrate an SMM strategy into the company's overall digital marketing or marketing strategy.
SMM specialists
Professionals who want to expand their knowledge and skills in SMM, improve their SMM strategies, interact effectively with their audience, and apply methods to scale their business on social media.
Graduates of marketing faculties, business schools
Young marketing professionals need in-depth knowledge in SMM to enhance their employability and develop their professional skills.
Entrepreneurs and business owners
For startups, entrepreneurs, and small and medium-sized business owners, it is crucial to understand which SMM strategy will be effective for promotion, which SMM tools to utilize for business growth, attracting clients, and increasing sales.
Sent request
Upon completing the course, you will:

1
Be able to develop and implement effective SMM strategies.
2
Learn to analyze all SMM activities from a marketing effectiveness perspective.
3
Gain a clear understanding of which channels best suit your specific needs.
4
Master a range of tools for automating routine processes in the work of an SMM specialist.
5
Understand how to create creative and engaging content for various social media platforms.
6
Learn to manage social media campaigns, measure their effectiveness, and optimize all advertising activities.
7
Grasp effective audience engagement techniques and reputation management for the company on social networks.
8
Learn to format case studies, create briefs, and attract clients. You’ll also gain practical experience.
Course Program

Тема 1
SMM. Strategy and promotion
  • What is SMM and its role in internet marketing.
  • Setting SMM goals and objectives.
  • Developing a comprehensive social media strategy.
  • Audience analysis and segmentation.
  • Selecting relevant channels and tools for promoting to each audience group.
  • Defining the brand's Tone of Voice (communication style with followers).
  • Choosing social networks to achieve objectives.
  • Analyzing the effectiveness of the SMM strategy.
Тема 2
Creating a content strategy and content plan
  • Content strategy for social media: primary goals of content.
  • Specifics of creating and using content across different social networks: Instagram, YouTube, Facebook, Twitter, LinkedIn, Telegram, TikTok, etc.
  • Developing a content plan within the content strategy framework.
  • Types and forms of content.
  • Tools for content generation.
  • Types of written content and their components.
  • Content testing.
Тема 3
Copywriting
  • Where to start when creating written content.
  • Finding ideas for text content.
  • The role of texts in achieving social media goals in relation to the marketing funnel.
  • Common mistakes in content creation: content volume and post length.
  • Maintaining Tone of Voice in content preparation.
  • Using emojis and hashtags in content.
  • Criteria for evaluating text: essential elements of good social media text.
  • Types of posts.
  • Storytelling as a tool for effective audience communication.
Тема 4
Visual content
  • The role and importance of visual communication in SMM.
  • Developing a cohesive style for profiles across different social networks.
  • Tools for creating visual photo and video content.
  • Using AI tools in content creation.
  • Sources of inspiration and materials for creating visual content.
  • Pros and cons of different types of content: photos, videos, infographics, animations, and illustrations.
Тема 5
Facebook
  • Business Manager and Meta Business.
  • Creating and setting up a business account.
  • Characteristics of the Facebook audience.
  • Types of posts and effective content management strategies.
  • Promotion methods on Facebook: paid and organic.
  • Connecting personal and business accounts.
  • Engagement activities to build effective communication with users.
  • Key performance indicators (KPIs) and their analysis.
Тема 6
YouTube
  • YouTube for business and personal brand promotion.
  • Video formats for a YouTube channel and recommended posting frequency.
  • Guidelines for setting up a YouTube channel.
  • Video promotion strategies on YouTube.
  • Analyzing the effectiveness of managing and promoting a YouTube channel.
Тема 7
Instagram
  • Creating and setting up a profile, choosing account type, and crafting the description.
  • Types of content for an Instagram page: Stories, Reels, Live Streams, IGTV.
  • User behavior on Instagram and communication with the target audience.
  • Collaborations with influencers and bloggers.
  • Types of ads on Instagram.
  • Key performance indicators and their analysis.
Тема 8
Promotion on LinkedIn
  • Unique aspects of LinkedIn for business development and personal branding.
  • Myths about LinkedIn.
  • LinkedIn's audience.
  • LinkedIn tools.
  • LinkedIn as a lead generation channel in the B2B market.
  • Specifics of a content strategy.
  • Targeted advertising on LinkedIn.
Тема 9
TikTok: social network features and secrets to popularity
  • How the TikTok feed algorithm works.
  • Creative requirements for content.
  • Overview of TikTok ad formats.
  • Types of businesses that should consider TikTok as a platform.
Тема 10
Targeting on social media
  • What is targeted advertising in Meta Ads? Types of ad campaigns.
  • Competitor analysis.
  • Selecting target audiences, testing, and optimization.
  • Principles of testing creative effectiveness and audience targeting in ad campaigns.
  • Campaign objectives and budget setting.
  • Targeting setup methods.
  • Analyzing campaign effectiveness.
Тема 11
Setting up targeted advertising: step-by-step guide
  • Defining campaign objectives.
  • Establishing test budget and campaign duration.
  • Targeting parameters: demographics, location, interests, etc.
  • Correct placement selection.
  • Types of ad creatives.
  • Setting up data collection (pixel and other tracking events).
  • Remarketing: setup and effectiveness analysis.
Тема 12
Media planning in SMM
  • The essence and structure of a media plan for social networks.
  • Key metrics.
  • Stages of media planning.
  • Evaluating the effectiveness of the media plan implementation.
  • Integrating the SMM media plan into the company's overall media plan or digital media plan.
  • Targeted advertising in the media plan.
  • Example of a media plan.
Тема 13
Working with bloggers or influencer marketing
  • What is influencer marketing?
  • Advantages and disadvantages of influencer marketing.
  • Types and categories of bloggers.
  • Step-by-step plan for collaborating with influencers.
  • Marketing and sales KPIs achieved through influencers.
  • Specifics of engaging with influencers.
  • Case studies and outcomes of collaboration with different bloggers.
Тема 14
Messengers and Chatbots
  • Overview of popular messengers.
  • Features and capabilities of messengers.
  • Facebook Messenger and WhatsApp.
  • Specifics of Viber as a lead generation and sales channel.
  • Promotion tools in Telegram.
  • Telegram Ads and other types of advertising on Telegram.
  • The role of chatbots in SMM.
  • Chatbots in messengers: an example of creating a chatbot.
Тема 15
AI and Social Networks
  • Types of AI for social media development.
  • AI services for creating visual content.
  • Creating avatars using AI.
  • Networks for generating textual content.
  • Overview of ChatGPT capabilities.
  • Using ChatGPT at each stage of creating and implementing an SMM strategy.
  • AI-generated responses to questions and comments on social media.
Тема 16
Project Defense